Competitive positioning strategy and generic recommendations for Essay - 1

free-enterprise(a) positioning strategy and generic recommendations for management 1042 - Essay ExampleThis is because the Bowmans strategy reason helps companies to identify their unique militant positioning based on their products or service and the pricing ensample they want to use with these. In a more practice term, companies be found to gain the outdo form of advantage with their competitive positioning when they are able to have a tangible competitive positioning action plan. This action plan may be composed of several practical tasks to be performed, including market profiling, customer segments, competitive analysis, among others.The world can now be referred to as a globular village for several reasons. One of the most reasons is the fact that businesses can now move very intimately from star point to another in attempt to expanding their market presence. But as companies move from one point to the other to do business, it is always important that they will apprec iate the fact that there is competition within the places they go, a reason of which they must strategically place themselves in a way that makes them pretend all needed advantage on the market. Brown (2008) indicated that in any competitive market, the only procure for individual companies to succeed is for them to have a competitive advantage that is lasting. But for such an enviable competitive advantage to be developed, it is very important that a company will know what it has within its room and how it is positioned in the larger market that serves as an opportunity for improving its value (Porter, 1996).Baumeister and Leary (2005) noted that customers today are highly enlightened about value creation, a reason for which they would select value as the opera hat force factor for doing business with one company and not the other. This is where competitive positioning becomes an important phenomenon for the companies. This is because competitive positioning has been explained to be the process of identifying a companys value